Lancôme is hosting a one-day fundraiser tomorrow, October 22 called Genes Day. For every Génifique Youth Activating Concentrate sold in the U.S., Lancôme will donate $7 to St. Jude Children’s Research Hospital. (Sales from lancome.com will be counted, too!) The brand plans to donate a minimum of $100,000 from this initiative. Raise awareness by tweeting along with Lancome (@lancomeparis) #lancomegenesday and we have a special tab on their Facebook page that’s gathering all of the news generated about this exciting project. Get more deets from Tory Kirby, Arlenis Sosa and Sandy Linter on how Genes Day works in the video below.
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