And my new favorite toothpaste Vitacare + Keylime ($5.40) comes with the most Janice-esque copywriting on the back, to my delight. On the back of the product, the ingredients are split into two very Janice categories: For Sure! and No Way!
Listed under For Sure!:
- Cool Mint + Key Lime
- Vitamins A, C, D and E
- Calcium, Aloe Vera and Cranberry Extract
- Helps promote healthy gums
- Helps wash away bacteria
- Helps fight bad breath
Under No Way!:
- No Fluoride, Alcohol
- No Parabens, Phthalates
- No Petrochemicals, SLS, Sulfates
- No artificial colors, flavors
- No artifical sweeteners
- No animal testing
I love that this odd marriage of lime and mint really leaves my mouth feeling clean and fresh, a rarity when I stray from straight-up mint. Plus, it dresses up my bathroom counter nicely. It also comes in Acai and Pomegranate, if it's that kind of party for you.
It's a teeth-cleaning experience (though not a Dr. Teeth cleaning experience) even Stadler and Waldorf couldn't criticize. Get involved here, okee? And tell me: Do you love a fancy toothpaste as much as I do?
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